KUALA LUMPUR, January 17, 2019 – iflix, the world’s leading entertainment service for emerging markets, is proud to announce the inaugural iflix Cup – the first of its kind North vs South All Star football match, slated for mid-season.
The exhilarating All Star showdown will feature the nation’s best players as chosen by fans, with extra activities featuring celebrities, live performances and interactive games for an experience the whole family will love.
iflix Chief Marketing Officer, Jason Monteiro, said: “We are taking Malaysian football to the next level with the iflix Cup, giving fans the power to determine the all-star line ups and indulging passions by heating up the rivalry between North and South. Our commitment to bring football back to the people, and to bring fans even closer to the game, continues.”
iflix and Malaysian Football League (MFL) made Malaysian sports history with the game-changing exclusive joint-venture announcement in January 2018, with the mission to democratise access to the nation’s favourite sport which was previously restricted to the privileged few.
Since then, iflix has live-streamed 221 matches across all major tournaments including Piala Sumbangsih, unifi Liga Super, Shopee Piala FA, the inaugural Malaysia Challenge Cup, and unifi Piala Malaysia on the dedicated Football Malaysia on iflix channel.
Fans also had access to more than 800 episodes of exciting football content, including catch-ups, highlights, original short form content and magazine shows. Football Malaysia has broken iflix Malaysia’s live viewership records, making Malaysian football one of the country’s most popular content offerings.
In 2019, iflix promises a richer, more immersive experience with the launch of the iflix Cup, a new football magazine show, Malaysian Football Weekly, and a seamless way to watch via any internet browser – no app required.
“At iflix, we are putting fans first and making Football Malaysia on iflix the most accessible home of Malaysian football,” added Monteiro.
Now available to over one billion consumers throughout Asia, the Middle East and North Africa, iflix has established itself as the clear market leader in video streaming. Offering consumers a vast library of top Hollywood, regional, and local TV shows and movies, including many first run exclusives and award-winning programs, each subscription allows users to access the service on up to five devices, including phones, laptops, tablets, and television sets, for viewing wherever, whenever.
ABOUT IFLIX
iflix is the world’s leading entertainment service for emerging markets with the widest and most compelling selection of TV shows, movies, hyper local originals, premium live sports and up-to-the-minute news from around the world, to stream or download, on any internet connected device…wherever, whenever.
Created specifically for the more than one billion consumers in emerging markets, iflix now offers users two exceptional experiences through its iflixFREE and iflixVIP offerings.
iflix is currently available to consumers in Malaysia, Indonesia, the Philippines, Thailand, Brunei, Sri Lanka, Pakistan, Myanmar, Vietnam, the Maldives, Kuwait, Bahrain, Saudi Arabia, Jordan, Iraq, Lebanon, Egypt, Sudan, Cambodia, Nepal, Bangladesh and Morocco.
Learn more at https://blog.iflix.com
For more information, please contact:
Victoria Brown
Consumer PR Manager
017 606 5662